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College rock is Rock music music played on student-run university and college campus radio stations located in the United States and Canada in the 1980s and 1990s. The stations' playlists were often created by students who avoided the mainstream rock played on commercial radio stations.
Key to the success of college rock was the success of college radio stations throughout the United States. In The New Republic, Ian Svenonius attributed the proliferation of college rock stations to the FCC's decision to issue radio licenses to universities during the 1960s:
Many college radio stations during this period sought to promote music that went against the commercial style of the 1980s. Svenonius characterized these stations as being "staffed by music enthusiasts who worked without pay, and who saw college rock as a desperately needed alternative to the platinum tedium of 'classic rock' and Top 40 drivel." Reflecting the erudite tastes of these students, college rock programs were generally less militant and blunt than punk, but often featured a degree of activist sensibility. In contrast with many indie and punk bands, college rock acts often signed to major labels, albeit without becoming flagship acts for their record companies.
Other mediums began tracking college rock during this period. The CMJ, a publication that reported on the scene, created a chart which measured popularity of artists played on college radio. The journal's charts were used by Rolling Stone magazine and other media. In September 1988, Billboard introduced the Modern Rock Tracks chart which monitored airplay on modern rock and college radio stations. 120 Minutes began on MTV as a program to feature music of the college rock style and compilations branded with the 120 Minutes name were released and featured several college rock bands.
By the early 1990s, college rock as a genre had been surpassed by grunge and indie rock in the alternative sphere. Svenonius points to NPR's aggressive campaign against left of the dial college stations as a cause: seeking to remove competition in this airspace, NPR reduced many college stations to closed circuit formats, if the stations were continued at all. Many remaining stations reformatted to capture the more abrasive styles of indie rock. Many 1980s college radio music directors went on to pursue successful careers in the mainstream American music industry.
Although not considered college rock bands in their native country, several UK-based acts also achieved success on the college rock circuit. Many of these acts, including the Smiths, the Cure and the La's, grew out of the UK's alternative scene and achieved greater mainstream success there. Other acts, such as Elvis Costello and Graham Parker, grew out of the British initial new wave scene and transitioned to the underground college circuits during the 1980s.
Similarly, Australian acts such as the Hoodoo Gurus, AllMusic and Midnight Oil appeared in college rock circles in the US.
Notable examples
American artists came from a variety of regions, with many succeeding in college towns. Spurred by the success of bands such as R.E.M., the Athens, Georgia area became a hotbed of college rock, with acts such as Let's Active and Don Dixon achieving success. Minneapolis and St. Paul, Minnesota spawned a large contingent of college rock acts, including the Replacements, Hüsker Dü, the Suburbs, and Soul Asylum. Boston, home to several American universities, was also a hotspot for college rock, with bands such as Pixies, Dinosaur Jr., Throwing Muses, and the Del Fuegos building a following. Though these cities were major hubs, college rock acts proliferated throughout the US, from areas ranging from California (Red Hot Chili Peppers, Camper Van Beethoven) to New Jersey (the Smithereens, Dramarama).
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